Uses & Gratifications
Blumler & Katz researched how and why people select certain media products over others . They came up with four main uses: Entertainment - offers a distraction from the world. e.g in The Lego Movie game is a distraction as its fun to play. Personal identity - helps us consider who we are; what ideas and values we identify with. e.g. The Lego Movie helps the audience connect with then characters, like Emmet everyone wants to be the hero. Relationship - we find things we can share and discuss with others. e.g. people will talk about The Lego Movie online in person or even playing the game. Information - new information we want to know or take pleasure in knowing. e.g. The Lego Movie game shows what the genre will be and the characters and also the sences in the movie
