The Lego Movie
2) A conglomerate is a a company that owns multiple companies involved in mass media enterprises
3)
- Warner Bros. Pictures
- 20th Century Fox
- Paramount Pictures
- Universal Pictures
- Sony Pictures Entertainment
- Walt Disney Studios
4) BBFC ( British Board Of Classification) regulate films in the uk
5)The two main companies that produced The Lego Movie were Warner Bros, Animal Logic. Others were Warner Bros. Animation, Village Roadshow Pictures, Ratjac- Dune Entertainment, Vertigo Entertainment
6)The producers of The Lego Movie where Dan Lin and Roy Lee
7) Chris Miller and Phil Lord directed the film
8)The Lego Movie was funded by
9)Warner Bros. Pictures distributed The Lego Movie
Intertextuality 26/4/18
L/O: to explore the intertextuality of The Lego Movie
3/5/18
L/O: to explore the intertextuality of The Lego Movie
Postmodernism:
The films often contain the following characteristics
The Lego Movie is a postmodernism film as it contains genre conventions, as Emmet would be the damsel in distress and Wyldstyle as the hero. It also has mixture of genres as its Sci-fi, romance,animation and action. Batman also challenges the typical "superhero" as he is only there for his looks. Pastiche, the matrix as it imitates it, where they have over priced coffee mick-taking Starbucks. It also includes hyper-reality as at the end of the movie is goes back to the real world and not in this fantasy world.
10/5/18
L/O: to identify the target audience using demographics & psychographic
The movie targets a family audience:
21/5/18
L/O: to explore the intertextuality of The Lego Movie
Locations:The Matrix is the fake world (simulation world) and the where the spaceship is it was the "real world" like in the lego movie where the city and the other lands were the fake world and the real world was with Finn.
Characters: Neo and Emmet were the same characters as they both were the 'chosen one' and had a prophecy and at the beginning they didn't believe in themselves and by the end they believe and they become the hero. Trinity and Wyldstyle were as they helped the chosen one and that at the beginning they were the stronger one and by the end they weren't the stronger ones and fell in love with Emmet and Neo. Morpheus and Vitruvius as they were the ones that chose Neo and Emmet and they both were the ones that guided them. Morpheus is the greek god on dreams, saying that the matrix was a dream world.
Themes/messages:That to believe in yourself and don't give up.But not to believe everything you have seen or heard.Freedom from the controlling powers.
Narrative:In both of the movies Emmet/Neo were chosen to take back the prophecy and to defeat the Lord Business/The whole computer programme they were given this task by Vitruvius/Morpheus. And that they both don't believe in themselves and the task was to save the world and by the end they see the real world. On their mission they are joined by Wyledstyle/Trinity. And they defeat Lord Business and his agents and the computer programme and the agents.
Evaluate the advantages and the disadvantages of the intertextuality relationship between the Matrix and The Lego Movie.
The advantages is that the parents who used to play lego will understand it as they would've watched the Matrix and get the references when they we're younger and that both movies give the same message across to an audience. It has a storyline that works for both genereations.The Lego Movie is a modernised version of the Matrix. The disadvantages is that the younger children won't get the storyline its based on or the references. Another disadvantage is that any parents who have children might have not watched the Matrix so they wouldn't get any of the references.
Overall i think it was more of and advantage because it gave out the same message and when its more important now.
Marketing
24/5/18
L/O: to explore marketing & promotion go The Lego Movie; to link the methods to the audience
Synergy is the simultaneous (at the same time) release of different products to boost both.
Lego released some tie-in merchandise to go alongside the movie:
Celebrities: Phil Lord and Christopher Miller (of 21 jump street and cloudy with a chance of meatballs) created a funny movie.
Events: On the Lego Movie Facebook page they had a competition every week of "Fan of the week", there was a film premiere
Posters: They had a main film poster and had individual posters for each character with the celebrites. Each week in January 2014, anew character poster was released.
Website: they had their own website, you can create you own character.
Video Game: they released a Lego Movie game.
Lego AD break - The whole AD break was made out of lego but with the normal companies promoting their stuff.It was so successful because it was different which meant that lots of people talked about it over social media. Also because it was the first in the world which made it even more successful as no-one has seen it before.
7/6/18
TV advert
Integration
1) The building blocks to success is that a brand will create a useful or entertaining content targeted at consumers that would pay for the company's services/products.
2) Lego did right was that they brought in Phil Lord and Christopher Miller to create the movie.
3)It has laid the foundations for future success by that the children will buy the DVD and watch it several times over and sit in the DVD collection for years.And when they were in adulthood they can pass it down to young relatives and the cycle will start again. The animation co-directer Chris Mckay made a sequel of this movie in 2017.
1) it has heart because people watch films to feel. The Lego Movie has an emotive storyline that explores the meaning of love, humanity and partnership.
2) Its all about you because the lego movie forces us to question not only of the characters, and the storyline but ourselves. the result is a resonance that drills the brand into a deep level of our psyche thats rarely visited by commercial content.
3) It shows that it knows its audience by offering 'something for everyone' with a healthy dose of slapstick for the kids, cultural savvy for the teens and something scathing yet hilarious social commentary for the grown- ups. In other words its nailed its content pillars.
Video Games
14/6/18
L/O: to explain how vertical integration benefits companies; to analyse using Uses & Gratification theory
Films with a video game
Poster campaign 21/6/18
L/O: to explain the effectiveness of the campaign; to analyse using Uses & Gratification theory
Teaser Posters: They created over 20 posters that had pictures of the characters. They also included stereotypes but also attempted to reflect the context of greater gender equality. The main features on these posters are the people who did the voice over and the characters and also there logo of the movie name.
Gender stereotypes: The gender stereotypes have been switch around as wyldstyle is shown as the hero and the person who saves the "damsel in distress". And Emmet is seen as the weak, vulnerable one. But they also do have gender stereotypes as the the girl has female features(eyelashes, eyebrows and lipstick). The boy has male features as he is working at a worksite as a builder. They also have characters for little kids to look up to for example like superheroes.
Exam Question:
Analyse how THE LEGO MOVIE posters uses stereotypes to create representations that appeal to the films target audience and are still understood.
The lego movie posters shows different stereotypes, for genders or characters.
For example Wyldstyle is shown
4) BBFC ( British Board Of Classification) regulate films in the uk
5)The two main companies that produced The Lego Movie were Warner Bros, Animal Logic. Others were Warner Bros. Animation, Village Roadshow Pictures, Ratjac- Dune Entertainment, Vertigo Entertainment
6)The producers of The Lego Movie where Dan Lin and Roy Lee
7) Chris Miller and Phil Lord directed the film
8)The Lego Movie was funded by
9)Warner Bros. Pictures distributed The Lego Movie
Intertextuality 26/4/18
L/O: to explore the intertextuality of The Lego Movie
- Its about this lego character called Emit who is the "chosen one" he has gotten the prophecy which can be used to destroy "Takos Tuesday". He is then being chased by the bad cop who is trying to catch him to stop him from stopping the "end of the world". On the way he meets Wild-style, Batman and
- The main message was to be yourself and be creative .
- Warner Bros characters:
- Lego products:
3/5/18
L/O: to explore the intertextuality of The Lego Movie
Postmodernism:
The films often contain the following characteristics
- Challenge genre conventions: A mixture of many genres; typical character roles
- Pastiche: imitates other texts, humorous take on society/culture
- Hyper-reality: makes the audience aware that they are watching a film
The Lego Movie is a postmodernism film as it contains genre conventions, as Emmet would be the damsel in distress and Wyldstyle as the hero. It also has mixture of genres as its Sci-fi, romance,animation and action. Batman also challenges the typical "superhero" as he is only there for his looks. Pastiche, the matrix as it imitates it, where they have over priced coffee mick-taking Starbucks. It also includes hyper-reality as at the end of the movie is goes back to the real world and not in this fantasy world.
10/5/18
L/O: to identify the target audience using demographics & psychographic
The movie targets a family audience:
- Young kids who play with lego
- Parents who played with it when they were young too
- Young adult cinema-goers
21/5/18
L/O: to explore the intertextuality of The Lego Movie
Locations:The Matrix is the fake world (simulation world) and the where the spaceship is it was the "real world" like in the lego movie where the city and the other lands were the fake world and the real world was with Finn.
Characters: Neo and Emmet were the same characters as they both were the 'chosen one' and had a prophecy and at the beginning they didn't believe in themselves and by the end they believe and they become the hero. Trinity and Wyldstyle were as they helped the chosen one and that at the beginning they were the stronger one and by the end they weren't the stronger ones and fell in love with Emmet and Neo. Morpheus and Vitruvius as they were the ones that chose Neo and Emmet and they both were the ones that guided them. Morpheus is the greek god on dreams, saying that the matrix was a dream world.
Themes/messages:That to believe in yourself and don't give up.But not to believe everything you have seen or heard.Freedom from the controlling powers.
Narrative:In both of the movies Emmet/Neo were chosen to take back the prophecy and to defeat the Lord Business/The whole computer programme they were given this task by Vitruvius/Morpheus. And that they both don't believe in themselves and the task was to save the world and by the end they see the real world. On their mission they are joined by Wyledstyle/Trinity. And they defeat Lord Business and his agents and the computer programme and the agents.
Evaluate the advantages and the disadvantages of the intertextuality relationship between the Matrix and The Lego Movie.
The advantages is that the parents who used to play lego will understand it as they would've watched the Matrix and get the references when they we're younger and that both movies give the same message across to an audience. It has a storyline that works for both genereations.The Lego Movie is a modernised version of the Matrix. The disadvantages is that the younger children won't get the storyline its based on or the references. Another disadvantage is that any parents who have children might have not watched the Matrix so they wouldn't get any of the references.
Overall i think it was more of and advantage because it gave out the same message and when its more important now.
Marketing
24/5/18
L/O: to explore marketing & promotion go The Lego Movie; to link the methods to the audience
- Advert
- Posters
- Trailers - Teasers, Theatrical
- Newspaper/Magazines
- Radio - interviews
- Social Media - Celebraties, blogs, pages, film companies Facebook page
- Brand Partnership
- Pre-role advertising
- Film premier
- Website
- Merchandise
Synergy is the simultaneous (at the same time) release of different products to boost both.
Lego released some tie-in merchandise to go alongside the movie:
- 17 Lego world sets
- 16 collectable mini figures
- The Lego Movie Video Games
- Range of school supplies
- Sticker & activity books
Celebrities: Phil Lord and Christopher Miller (of 21 jump street and cloudy with a chance of meatballs) created a funny movie.
Events: On the Lego Movie Facebook page they had a competition every week of "Fan of the week", there was a film premiere
Posters: They had a main film poster and had individual posters for each character with the celebrites. Each week in January 2014, anew character poster was released.
Website: they had their own website, you can create you own character.
Video Game: they released a Lego Movie game.
Lego AD break - The whole AD break was made out of lego but with the normal companies promoting their stuff.It was so successful because it was different which meant that lots of people talked about it over social media. Also because it was the first in the world which made it even more successful as no-one has seen it before.
7/6/18
TV advert
Integration
1) The building blocks to success is that a brand will create a useful or entertaining content targeted at consumers that would pay for the company's services/products.
2) Lego did right was that they brought in Phil Lord and Christopher Miller to create the movie.
3)It has laid the foundations for future success by that the children will buy the DVD and watch it several times over and sit in the DVD collection for years.And when they were in adulthood they can pass it down to young relatives and the cycle will start again. The animation co-directer Chris Mckay made a sequel of this movie in 2017.
1) it has heart because people watch films to feel. The Lego Movie has an emotive storyline that explores the meaning of love, humanity and partnership.
2) Its all about you because the lego movie forces us to question not only of the characters, and the storyline but ourselves. the result is a resonance that drills the brand into a deep level of our psyche thats rarely visited by commercial content.
3) It shows that it knows its audience by offering 'something for everyone' with a healthy dose of slapstick for the kids, cultural savvy for the teens and something scathing yet hilarious social commentary for the grown- ups. In other words its nailed its content pillars.
The
marketing of The Lego Movie exploits a range of platforms to construct an effective
marketing campaign. They did this by making a whole TV commercial break out of
Lego, this would promote the product they are trying to sell and also the
movie. They also joined with McDonalds, which is a popular food chain, they had
the happy meals with characters from the Lego movie in them. They also used
social media as another way of promoting the movie as social media is such a
big part of our lives. They would get social influencers to help promote the
movie, they would get people that have a following of younger people to promote
it as then they would see it and go and watch the movie. They also had a Facebook
page that had a completion every week of “fan of the week” and also had a
website that had a build your own character. The Lego Movie also brought out merchandise
which included 17 Lego world sets, 16 collectable mini figures, The Lego Movie
video game, a range of school supplies and a sticker and activity book. They
made trailers which would either be played before other films in the cinema or
before a youtube video.
Video Games
14/6/18
L/O: to explain how vertical integration benefits companies; to analyse using Uses & Gratification theory
Films with a video game- Super Mario Bros
- Frozen
- Barbie
- Moshi Monster
- Harry Potter
- Profit Maximised - the promotion of a film will create a receptive awareness in potential consumers of the game: they have heard of it and are familiar with it
- Familiarity - the brand and plot and characters are already known; recognition of the fact we liked thew film so may enjoy the game based on it .
- Extends the pleasure of the film - a chance to continue to 'be part of' the film that we enjoyed. Chance to play the roles we saw in the film.
- The game promotes the film, the film promotes the game - efficient use of marketing of both products and increases potential audience as fans 'crossover' between the two platforms.
Poster campaign 21/6/18
L/O: to explain the effectiveness of the campaign; to analyse using Uses & Gratification theory
Teaser Posters: They created over 20 posters that had pictures of the characters. They also included stereotypes but also attempted to reflect the context of greater gender equality. The main features on these posters are the people who did the voice over and the characters and also there logo of the movie name.
Gender stereotypes: The gender stereotypes have been switch around as wyldstyle is shown as the hero and the person who saves the "damsel in distress". And Emmet is seen as the weak, vulnerable one. But they also do have gender stereotypes as the the girl has female features(eyelashes, eyebrows and lipstick). The boy has male features as he is working at a worksite as a builder. They also have characters for little kids to look up to for example like superheroes.
Exam Question:
Analyse how THE LEGO MOVIE posters uses stereotypes to create representations that appeal to the films target audience and are still understood.
The lego movie posters shows different stereotypes, for genders or characters.
For example Wyldstyle is shown
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