Music Industry

                                                                                                                6/9/18
L/O: to identify and explain different music genres

• Pop
• Rock
• Classical
• Indie
• R&B
• Rap
• Hip-Hop
• Metal
• Reggae
• Drum and Bass
• J Pop
• Country
• Jass
• Blues
• Opera
• Grime
• Dubstep
• Techno
• Rave
• Electronic
• Disco
• Punk

Rock music
1)


The stars typically have long black hair, dressed in mainly black, have leather jackets and dark makeup. They sometimes have spikes on their jackets/tops. They are typically all men.

2) They sound like they are shouting and screaming into the microphone, they sometimes have electric guitar solos.

3) They usually sing about experimentation and/or drug relations


Pop Music
1)The stars are usually very trendy and fashionable they are usually fashion icons.

2) They sound electronic, they have guitars/drums/pianos

3) They usually sing about past/present relationships, love and heartbreak.


Classical music
1) The stars are usually dressed very smart and formal.For men they would wear a suit and tie. Women would be in an appropriate dress

2) They usually have brass instruments and pianos. It sounds soft and is usually calming.

3)

Pop Music:

The target audience are typically for teenagers of both gender but mainly females, the audience that listen to pop range between 6-21.

They are featured in many magazines, Billboard, Glamour, Seventeen, Q, Cosmopolitan, Top of the Pops, We love Pop, ELLE. The radio stations they are featured in are BBC radio 1, Heart radio, Capitol FM, Pirate FM.

https://www.youtube.com/watch?v=sQgd6MccwZc

https://www.youtube.com/watch?v=sQgd6MccwZc


                                                                                                  13/9/18

                                       Magazines

L/O: to explore the terminology and genres of popular music magazines

• Typography - The style and appearance of the text
• Layout - A way it is arranged or laid out
• Lexis - Choice of words used. Vocabulary of language
• Colour Palette - A range of colours used
• Mise-en-scene - Props, lighting, costume, setting etc

• They all have the same colour palette as they all use pink,blue,green,yellow
• They mainly full body images and they are mainly all covered up, mainly closeups
• The masthead is usually big at the very top of the magazine with a thin font
• The layout of the magazine is that the main image is in the centre go the page and all the other information is on the side of the image.
• 
  

• They all have black and red in their colour palette 
• They are mainly a medium closeup shot, the image mainly has the artist looking miserable and they usually have dark clothes on 
•  The text is very blocky and in capitals. The other text are usually white and in a 'messy' font.
• 
  

• The magazines use different colours but they mainly have red, black and white in them
• The images are mainly closeups and medium closeups
• The masthead is big and usually in all caps
• The image has the artists looking very serious and threating. They usually have hand gestures of gang related, the images may refer to drugs and gangs
• 
  

                                                                                                  17/9/18

             Music magazines & Audience

L/O: to identify and analyse a target audience using demographics & psychographics



Kerrang!

• This magazine has a target audience for males aged 16-40, as rock music is aggressive and the front page has a picture of an artist holding a sword, he also has an aggressive face and has two skulls either side of him
• The colour palette for this magazine is red and black as these represent gothic horror and rock music is quiet gothic.
• This magazine is targeted for people who may do/play rock music as a hobby. 
•  This is targeted for white people as in the magazine it only has once race in there not a mixture 
• This is targeted for people living in cities as they mainly have a large variation of music genre.
• This would be for people in a working class as usually middle/upper class have a more sophisticated music taste.
• The lifestyle category for this music genre is for cynics as they always seem to complain about life.
• They are also innovators as they sing about drugs and violence and they are usually people who do risk-taking
• The category they fit for the Young & Rubican is 

Identifying the Audience

• Age
• Gender 
• Location
• Interets
• Sexuality
• Religion
• Class
• Income
• Values/ideology
• Existing/new audience
• Personality
• Mass or Niche?

Mass audience - This is a very large group of people of several million such as the audience for ITVs Coronation Street.

Niche audience - This is a smaller and more specific group of people. This might be an audience of well under a million music fans who watch a live concert on BBC4.

                        Genre & target Audience                                                   20/9/18                                                                                      

L/O: to identify target audience for a variety of music magazine genres and link to genre codes

• 
  

• The target audience for this magazine are males aged 20-40, as the colour palette is very dull and dark. The artists are all males which suggest the TA is males. T

• This is targeted for  mainly females but males also aged 16-30, as the front cover is of Justin Bieber who is very appealing and popular to a lot of females. It is also aged to older females as it is showing his tattoos. The colour pallet is also more sophisticated. The artist is also more older. The headlines also connote to this as the headline is about the rebirth of Justin Bieber and new record deals they are about more serious things.  
•  

• This is targeted for males aged 30-45, as the artists were established a longer time ago so older people would know the artists.

MOJO magazine

• Genre- Classic and modern rock, folk, soul, country to reggae and electronic.
• Circulation figures- 62,779
• Publisher- 
• Target Audience- Around 35 and both genders 
• Examples of artists featured- Arctic Monkeys, Paul McCartney, Bob Dylan, 
• Price (print)- £4.59
• Any other interesting facts- 

                         The Magazine Industry                                                                                 27/9/18

L/O: to explore the magazine industry ownership, regulation & revenue

• Conglomerate- A media conglomerate media group, or media institution is a company that owns numerous companies involved in mass media enterprises e.g. such as television, radio.

• Globalised- A company  that operates all over the world.

• Diversify- A company that branches out to different media platforms.  

• Regulation- Setting rules or standards for different media platforms.

• Revenue- How much money you make/ profit/income.

• Circulation- How many copies you sell for each issues.

Who publishes......

• What's on TV - Time Inc (TI) Media
• Radio Times - Hubert Burda Media
• TV choice - Bauer Media
• Take a Break - Bauer Media
• Good Housekeeping - Hearst communications 
• Cosmopolitan - Hearst communications
• BBC Gardener's World - Hubert Burda Media

Bauer Media: Research

1) They own over 600 magazines

2) They publish Q and Mojo music magazines

3) They have diversified MOJO by offering mojo4music.com online. 

4) They own Magazine, radio, Digital and TV companies

-Independent Press Standard Organisation (IPSO) and Impress regulate magazines.

-Bauer joined Impress.

Revenue: research

Magazines receive revenue from advertising, selling it, events and product placement/indorsements

There has been a dramatic fall in print magazine sales as in the past 10 years as technology has become more of big thing in peoples lives so they would prefer to read it online so magazine companies diversify make online versions of the print magazines.

                                                                 

                             MOJO Magazine                                                    1/10/18

L/O: to explore & define the magazine's target audience

• Award winning
• High quality articles
• New and old artist but always popular
• They feature classic and current music
• "If you feature in MOJO you matter"
• the music expert 
• Their brand value is high quality journalism
• They have music across all genres; classic and modern pop, folk, soul, country to reggae, electronic and experimental.
• They prefer to have quality over popularity

MOJO audience

Have a small circulation of about 68,000 and readership about 138,000. Its audience is more niche.

Demographics- 68% male
Mean age- 42

ABC1 Profile- 49%

* Niche audience- a very specific target audience, as opposed to a mass audience.

• Passionate about music
• Who love the good things in life; value the high quality stuff
• Worldly-wise and well-read people
• Believes vinyl is the most authentic music formats 
• Often listen to his favourite bands in the cars or at home with friends and family
• They will pay to see live gigs, and high end festivals
• They will subscribe to streaming services but will still buy CD's and vinyl

53% listen to music on vinyl

80% regular listen to the CD's they are given

48% use streaming 

                                                                                                    

                         MOJO: Uses & Gratification                                       4/10/18                                                                                  


L/O: to identify what audiences get out of music magazines

• Personal identity- Music  magazines address a fandom of a specific audience, reinforce the readers sense of being a fan of an artist. Aspirational role models, 'Legendary' musicians. Reinforce the readers values. 
• Social Interaction- Offers news and gossip that might form real-life conversation. MOJO has a section called 'mind-blowers' that is an article that may cause debate. The magazine follows a familiar format and offer regular consumption as a form of ritual (like relying on a friend)
• Entertainment- Offer entertainment pleasure, comedy, gossip, CD's and other gifts, striking visuals and attractive stars. Can offer escape into utopian world of stars, celebrity and pleasure.
• Surveillance (Information)- Sense of being in contact with the world, giving information about the world of popular music. They offer 'What Goes On'- short articles about music news and current affairs. 'Regulars'- answer readers questions. 'Filter'- reviews of books, recorded music, TV and film and live events.

                      Cover Analysis                                                                           11/10/18

L/O: to analyse the cover of a magazine, linking it to genre and audience

• 'Babyboomer' generation-  A person who were born in the years after the Second World War, born between 1946 and 1964. When there is a temporary increase in birth rate.
• Diversification-  The process of varying products.
• Audience address- How the text speaks to the audience, and involves and influences them.
• Discerning- Having or showing good judgement.
• House style- A company's preferred manner of presentation and layout of written material.

Who are they:

• Dave Grohl- Is the lead singer of the Foofighters and the drummer in Nirvana, who are a rock band. 

• David Gilmore- A guitarist, songwriter and singer who was in Pink Floyd, a rock band who were around in 1965-2014.

• Nirvana- An American rock band. Old band 1987-1994.

• Lou Reed- American musical,singer and songwriter. A rock artist active from 1958-2013.

• Ian Dury- English punk rock singer-songwriter, an old artist from 1970-2000.

• Sparks- American pop and rock band. 1967- present, but not current.

• Cat Stevens- Folk, pop and rock singer-songwriter. 1965- present, but not a current artists

• Elvis- Rock and roll, pop, country, blues singer. Active from 1953-1977.

Cover analysis:

• Shot type- A mid-shot of Dave Grohl (star vehicle)
• Colour Palette-  grey,black, white and yellow
• Artsits/bands- not current but very influential and most popular in 70/80s
• Masthead style- Modern san-serif block capital
• Main coverline style- Serif block font,name is largest section
• Minor coverline style- same font style as the main coverlid, mix of block caps & sentence case
• Puff- red circular sticker claiming 159 reviews. Yellow free CD
• USP (freebies)- A CD, 'Teen Spirit' - INTERTEXTUALITY link to Nirvana song
• Placement of text- Placed around the main image, not covering the face. Main CL covers body only

• Shot type- A mid-shot of Dave Grohl (star vehicle)
• It has a mid-shot of Dave Grohl, who is the lead singer of the Foo Fighters.                   This focuses on his face, that has a serious facial expression, this connotes that the magazine and the audience take their music seriously.
• Colour Palette-  grey,black, white and yellow
• The colour palette used is modern, which suggest that the magazine is up to date, whereas the artists featured are old. This shows that MOJO are both modern and old magazine. The dark colours also connote to the magazine being a rock magazine.
• Artsits/bands- not current but very influential and most popular in 70/80s
• The artists who are featured in the magazine were popular in then 70/80s, this is because the main target audience for this magazine are the baby boomer generation, they would've listened to these bands when they were teenagers. The artists are also current , which suggests that the magazine is both modern and old, to appeal to their target audience, who are mainly male who like rock music.The artists are all male which suggest that the target audience is predominately all male. The artists featured are also rocks artists which connotes to the magazine being a rock magazine, appealing to people who may listen or even play rock music.  
• Masthead style- Modern san-serif block capital
• The masthead, MOJO, is a white san serif font. MOJO stands for powerful, or even magic. This would appeal to the music fans that this magazine is aimed at. The san serif font has a curved edge which looks modern, that connotes to the content being new and up to date, this appealing to the fans reading this, who want to know new things about their favourite artists. The block capitals connotes to masculinity, that links with the mainly male target audience.
• Main cover line style- Serif block font,name is largest section
• The main cover line is in a block capital serif font. The font stands out and suggest the heavier side of music and the side of the the artists you've never seen before behind closed doors. The block capitals connote to strength and power, linking to the target audience who are mainly male, as they are seen as strong and powerful. The name of the artist, Dave Grohl, is bigger as it shows that he is popular and iconic.
• Minor cover line style- same font style as the main cover line, mix of block caps & sentence case
• The main cover line has a mix of block caps and sentence case to show that MOJO is unique and that it contains different things for certain people. It also connotes that it's original and it isn't like any other music magazine, and that the magazine is diverse. This would appeal to the target audience because the music fans like to read or listen to all genre of music, it also shows the audience is diverse and like to try new things.
• Puff- red circular sticker claiming 159 reviews. Yellow free CD
• There's a Puff which claims that there are 159 reviews included. This would appeal to the target audience as they can catch up on their favourite bands/artists, or if they enjoy reading. Most their audience are very serious about music and having reviews shows them that the content is up to date. The audience would buy the magazine each month, which helps them identify different artists and music they may like.   
• USP (freebies)- A CD, 'Teen Spirit' - INTERTEXTUALITY link to Nirvana song
• They include freebies as it helps promote the magazine, because the CD will contain songs that the audience will have heard of which were popular when they were younger. 
• Placement of text- Placed around the main image, not covering the face. Main CL covers body only
• The text is placed around the main artist, Dave Grohl, which shows that the main focus on this issue is him, and as the pictures is big it connotes to how big and popular he was/is.

                                                                                                                          18/10/18
                              DIRT

• In PINK

                        Representation                                                                                            1/11/12


L/O: to explore the concept of representation in music magazines

 Stereotypes

• Teenage girls-
• Like makeup
• Pink is their favourite colour
• Shopping
• Wear revealing clothing
• Moody
• Always on phone
• Care about looks
• Teenage boys-
• Grumpy
• Lazy
• Playing video games
• Smelly
• Scruffy
• very sexual
• Rude
• Like to drink
• On social media a lot
• Men-
• Strong/ stronger than women
• Tall
• Football
• Always think of sex
• Dont do chores
• Are the workers in the family
• Don't show emotion/ don't want to seem weak
• Americans-
• Fat
• Unhealthy
• Like McDonalds
• Loud
• Stupid
• Guns
• 
  
• Lesbians-
• Really short hair
• Colourful hair
• Hate men
• Masculine

How is the artist portrayed?

Katy Perry is covered in pink and yellow flowers which shows femininity. She is looking into the camera with a sultry expression, which can connote to women being seductive. The main cover line,  ' Katy Perry- Queen of pop', ties into the flower crown she is wearing. The bright colours can connote to her being bubbly and happy. The colours also connote to her music being pop music swell as the main cover line, as it says the she is the 'queen of pop'. The makeup she is wearing and how she has her shows femininity.


                                                                                                                          8/11/12






WWW: - I have started to make my magazine cover
             - Started to get the basic things on the cover

EBI: - Need to add more on to it
        -




                        Music videos                                                                                 15/11/18

L/O: to research chosen case studies and how they are represented

• Performance- artist is singing,playing instrument
• Narrative- has a storyline
• Concept- no performance, no narrative usually animated or a film sequence

• Illustration- whats happening in the video links with the lyrics
• Amplification- Some links with the lyrics
• Disjuncture- has no link to lyrics

Music video research:

1) Case study 3. Little mix-Black magic and The Vamps-Somebody to you
2)

•  Little Mix
• Black Music
• Pop
• 2015
• They're the girls with the secret potion to to other girls that want to get the man they want
• Its a narrative music video with a bit of performance 
• 
  
• Perry Edwards, Jesy Nelson, Jade Thirlwall, Leigh-Anne Pinnock
• 

In the video-

•  
• https://www.azlyrics.com › L › Little Mix Lyrics

• The Vamps
• Somebody to you
• pop
• 2014
• This song is about they want to mean something to a girl/someone
• Both narrative and performance
• v
• Demi Lovato, Bradley Simpson, James McVey, Connor Ball, Tristan Evans
• 
• In music video
• 
• https://www.azlyrics.com › V › The Vamps Lyrics

                                                                                                               19/11/18

L/O: to explore media terminology used to analyse exam texts

See terminology page




                                                                                                                       22/11/18
               Media Language in music videos      

L/O: to explore the use of media language in music videos





This is conveying the artist as how she isn't okay with how women are treated by men. In this she is shown in "male" role you can tell this by the miss en scene used as she is dressed in a police officer outfit and usually they are men. Police are shown as disciplined and strong, however this is showing her "cheating" on her partner, however the roles have been swapped in the beginning of the video. It shows how men get away with cheating and whereas women are being treated more harsh.



This promote the producer



                  Media language in music videos                                                          29/11/18

L/O: to explore and analyse the use of Media Language in chosen case studies

• Analyse the Media Language in your music videos. How are they similar/different ?

• The Vamps - Somebody to you

This music video is a performance video, the artists are performing to the people watching it. The setting and the Miss en Scene is realistic as they are performing on a real beach, and also they are wearing clothes that you would wear to the beach. It follows pop genre conventions as dancing is included, also the colour palette is colourful. Diegetic sound has been used as there is the sound of the waves at the beginning. The editing does match the pace of the song. The narrative is linear and developed as it has a story line, they're trying to impress these girls because they like them. The camera work used is handheld as it moves freely, going close to the people featured in the video. The message is that if you want to be with somebody you have to try and impress them, win them over. It isn't saturation as it isn't black or white and it isn't a 'warm' its more neutral.

• Little Mix - Black magic 

The music video is a narrative and contains parts of performance but not always to the camera.  There are elements of naturalism, as the setting is in a realistic place- a high school.  However the Miss en Scene has parts of naturalism, they are wearing what normal teenager girls wear, but the magic included is not real.  The genre for this video is pop, as it includes dancing and  the colours used are bright- pink,yellow,purple and red. Diegetic sound has been included to create a high school atmosphere.  The editing matches the pace of the song, if there is a beat in in the music it may change to a different scene in the video. The camerawork is mainly infront of the artist and is moving backwards as they are waling closer to it and is handheld. The message for this video is that they can get a man they want if they make an effort (make a potion). There are elements of film/tv conventions as they use promotion, promoting Beats headphones. They have used Propp's character as the boy they are trying to get is seen as the "princess", the blonde girl who is his girlfriend is the "villain" and Little Mix are the "heroes".


                                                                                                                         3/12/18







They presented









                                                                                                                            6/12/18
L/O: to analyse representation in music videos

• The Vamps - Somebody to you

The sexuality for love assumed in the video is heterosexual - straight , as the boys are trying to get the girls attention.The ideas and values highlighted is being young and free. The race being represented is white English boys. The age being represented is around teenage, this is because they are wearing what any teenager would normally wear, something that was fashionable in that year. Disability is not shown. The stereotypes used are that men/boys are the ones to have feelings first and are the ones who make the first move, trying to impress them. And also that the beach is where most summer romances happen. The artists are presented as average teenage boys. The girls in the bikinis are show as "attractive" and the boys as the girls and boys both likes each other. Message being sent out is when you're young, just have fun and do things with people, because you only have one chance.

• Little Mix - Black Magic

The sexuality shown is heterosexual.  The ideas it celebrates is that if you be yourself eventually people will like you and accept you for you. There isn't a disability being shown. Stereotyping that school is the place where everyone judges you and one of the places that doesn't really accept people for who they are. And that it is mainly girls who are the ones that are being judged more if they don't follow what everyone else is wearing or not being like them. Boys are also stereotyped for only liking girls for their looks and not their personality. Age represented is teenage girls as they are in a high school and are dressed how teenagers would. Being "attracted" is shown s you have to being popular and wear the most fashionable clothes. Message being sent out is be comfortable with who you are, wether you have to change to feel comfortable 

                                 Exam practice                                                                                 13/12/18

L/O: to review representation of videos and practice exam style questions


Media language

• Similarity   
• Real location
• costume relatable to demographics
• Artist perform to camera
• Camera work straight forward but editing is different to match pace of song
• similar American high school movie/sit-come- intertextuality
• Difference
• Vamps- more exotic location and lifestyle , all party and play
• Little mix- more relatable location and narrative
• vamps- realist narrative contrast with little mix heavily stylist, cinematic miss-en-scene using CGI
• Little mix- camera work is more conventional 

Representation

• Similarity
• Mainstream of heterosexual love
• both have mainstream values of being popular and 'cool'
• 'Tribe' source of support
• both being you and restless
• attrition as being young, thin and able-bodies
• offer perfect times at beach,parties and rebellion
• Difference 
• Vamps- stereotypical of male gaze, women there to look good for men. 'laddish'
• Little mix- female leads but attracted to attractive men 'jocks'. revenge on bad girl , who they humiliate
• Dserire and glamour are there for awareness of men, not of the girls own interest
• little mix - battle of attention

Exam practice

-Explain ONE way in which music videos use media language to differ from each other
-Refer to ONE example of contrasting media language in TWO music videos you have studied to support your answer.


Im going to compare the camera work used in The Vamps music video 'Somebody To You' and Little Mix music video 'Black Magic'.In The Vamps music video the camera work is much more energised as it is mainly handheld, having different angles and shot type.


                         
                     
                                                           Exam Practice                                            10/1/19

L/O: Review representation of videos and practice exam style question 


-Explain ONE way in which music videos use media language to differ from each other
-Refer to ONE example of contrasting media language in TWO music videos you have studied to support your answer.


In the music videos they have used media language to differ from each other. The camera work used in 'Somebody to you' is more free and energised, this is because the camera is mainly handheld. This contrasts to 'Black magic' because the camera work is the classic fixed position shot. The Vamps have given a more edgy and relaxed performance to show how they are represented as a band, whereas Little Mix's is showing more of the life in high school, something that maybe some girls could somehow relate to how they are feeling in the video, this is because their band is aimed for young teen girls.


                                                     Radio 1 Live Lounge

L/O: to research the radio industry and BBC Radio 1 

1.  There are 10 national radio stations that the BBC operate.

1. There are over 40 regional radio stations
2. It is funded by annual Tv licence fees that every British households, companies and organisations have to pay
3. The competition for PSB radio are commercial radio stations
4. Heart radio,  KISS, Pirate FM, Classical, Capital
5. You can listen to BBC Radio 1 by a normal radio, steaming services, Tv, people mainly listen to radio digitally.

                                   Regulation                                                            17/1/19

L/O: to explore how the BBC is regulated


Plurality - ensuring there is a diversity of viewpoints available and consumed across and within media enterprise.

Appropriate Scheduling - making sure that Tv shows/ films are put on the Tv at times where it will fit the audience, e.g. kids programmes on before 9 o'clock

                                                                                                                  24/1/19

L/O: to analyse the structure of the Live Lounge & the audience appeal


Benefit of having two channels?
- Being hosted by Radio 1 and 1Xtra allows to be broadcast across two of the radio platforms- either to a more niche audience or enabling a wider audience for a band.

Clara Amfo-
She started as a presenter for Nickelodeon and CBBC
She started off as a marketing intern at KISS FM, then started presenting the overnight show, then joined BBC radio 1Xtra in 2013, as host of the weekend breakfast show, then hired as the host of MTV's weekly official UK top 40, the 2015 host of The Official Chart on  BBC Radio 1, and later went on to host there live lounge
 In 2012 she was nominated for a Sony Radio Award in the "Rising Star" category.


DJ Ace- 
Ace and Vis, a.k.a. The Troublemakers of Radio,are radio DJs and television presenters from south-east London. They met whilst studying at the BRIT school in London.

Known as Ace and Invisible (Vis), after winning a gold Sony Radio Academy Award for their lunchtime show on BBC Radio 1Xtra in 2004, the two later co-presented BBC Radio 1Xrta's drivetime show from 4 to 7 pm on weekdays, before moving to the 4 to 7 pm weekend slot. They left BBC Radio 1Xrta in September 2012.Ace 

 to Radio 1Xtra in 2014 to cover various weekend programmes. In May 2015 Ace officially re-joined 1Xtra to present weekend breakfast from 6 to 10 am. Following Trevor Nelson's move to weekend afternoons in January 2016, Ace became the new host of 1Xtra's Live Lounge - weekdays 10 am – 1 pm.

How it works....

Artists normally perform one or two of their own songs then perform a cover song that is a contrast to their known genre.

Why it works....

The audience appeal of The Live Lounge is that they get a large variety of artists on it, this will attract a wider audience. There is also loads of platforms it streams on. And also that the artists play acoustically and live shows how they actually sound, the cover will appeal because it will be completely new, no one would have heard the artist singing that song. This is different to other radio shows because it performs a range of genres where other radios mainly do one genre of music and target smaller audiences. That it has new up coming music.

Convergence

From the BBC Radio 1 Live Lounge Website you can access the different platforms BBC has for example you can access weather, news, player etc. Direct links to both radio 1 and 1Xtra, videos, photographic galleries and a summary of the Live Lounge Month.

Artists mentioned are : Ariana Grande

Other Live Lounge products available are- annual 'BBC Radio 1 Live Lounge' compilation that is released by Sony CMG.


                                                                                                                         31/1/19
L/O: to create an effective logo considering audience and purpose


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