DIRT on mock
Question 7
A film company would release a video game linked to a film because it will promote the film, get a bigger audience and to also help sell DVDs in the future and streaming. They would also do this to make more money from just one way from promotion. And also the audience can get an idea of the genre and characters in the film.
Question 8
The uses and gratification of video games using Blamer and Katz's theory used is entertainment. It is used because video games are appealing to the audience. It would be targeted for the younger kids and would enjoy playing the game. It would have bright colours and it would have some humour in it, this will make people like the game and therefore they would like the film.
Personal identity is used as the people playing the game can relate to Emmet, wanting to be the hero. They can connect with the characters. The audience can also learn from right to wrong, knowing who the bad guy is and what he did was wrong and who the good guy is and what he did right to become the hero.
Another uses and gratifications is relationships, people can discuss the game with others either when they meet or online, while playing the game.
Information is used as it can give the players an idea on what the film will be like, the genre and the different characters. It will also show the different scene in the film and it can help people decide wether they would see the film or not.
Question 9
The poster campaign for The Lego Movie follows the genre codes and conventions of film advertising.
The main poster with several cast members contains a tagline - 'The story of a nobody who saved everybody' - that sums up the appeal of the film. In this case, the appeal is that the audience can follow an ordinary hero who is just like them and watch him triumph. The hero is designed to appeal to family audiences in that we can see both in the main posters and his character poster that Emmet looks vulnerable and small and not in control of events - children can identify with this and their parents can't too.
All the posters are brightly coloured and well lit to create strong visual images. This fits the conventions of family animated films and connotes a lightness touch that will appeal to a family audience.
The characters represented fit the conventions of action films to connote that the film will be easily understood by a family audience. There is a clear villain - Lord Business - as shown by his fierce expression and the way he towers over the other characters in the main poster. While Emmet doesn't look like a typical hero, his central placing and larger size means that, together with the tagline, he can be recognised as such. The other characters, especially Batman and Wyldstyle, look like they should be helpers. Having the fiesta women as a helper fits the post-feminism context in which family films increasingly feature strong female characters. The wise older character, who would be a dispatcher, is voiced by a black actor who plays God roles in films - this reflects anti-racism context in which Hollywood tires to sell films to a globalised audience. The uses of named stars appeal to a mass audience reflects the influence of the social and cultural context of celebrity culture.
The posters suggest that the film will be a generic hybrid (e.g. comedy and superhero action) with a lot of intertextuality (e.g. references to Lego and Batman). This suggests that the film will offer a mix of pleasures to target a family audience.
A film company would release a video game linked to a film because it will promote the film, get a bigger audience and to also help sell DVDs in the future and streaming. They would also do this to make more money from just one way from promotion. And also the audience can get an idea of the genre and characters in the film.
Question 8
The uses and gratification of video games using Blamer and Katz's theory used is entertainment. It is used because video games are appealing to the audience. It would be targeted for the younger kids and would enjoy playing the game. It would have bright colours and it would have some humour in it, this will make people like the game and therefore they would like the film.
Personal identity is used as the people playing the game can relate to Emmet, wanting to be the hero. They can connect with the characters. The audience can also learn from right to wrong, knowing who the bad guy is and what he did was wrong and who the good guy is and what he did right to become the hero.
Another uses and gratifications is relationships, people can discuss the game with others either when they meet or online, while playing the game.
Information is used as it can give the players an idea on what the film will be like, the genre and the different characters. It will also show the different scene in the film and it can help people decide wether they would see the film or not.
Question 9
The poster campaign for The Lego Movie follows the genre codes and conventions of film advertising.
The main poster with several cast members contains a tagline - 'The story of a nobody who saved everybody' - that sums up the appeal of the film. In this case, the appeal is that the audience can follow an ordinary hero who is just like them and watch him triumph. The hero is designed to appeal to family audiences in that we can see both in the main posters and his character poster that Emmet looks vulnerable and small and not in control of events - children can identify with this and their parents can't too.
All the posters are brightly coloured and well lit to create strong visual images. This fits the conventions of family animated films and connotes a lightness touch that will appeal to a family audience.
The characters represented fit the conventions of action films to connote that the film will be easily understood by a family audience. There is a clear villain - Lord Business - as shown by his fierce expression and the way he towers over the other characters in the main poster. While Emmet doesn't look like a typical hero, his central placing and larger size means that, together with the tagline, he can be recognised as such. The other characters, especially Batman and Wyldstyle, look like they should be helpers. Having the fiesta women as a helper fits the post-feminism context in which family films increasingly feature strong female characters. The wise older character, who would be a dispatcher, is voiced by a black actor who plays God roles in films - this reflects anti-racism context in which Hollywood tires to sell films to a globalised audience. The uses of named stars appeal to a mass audience reflects the influence of the social and cultural context of celebrity culture.
The posters suggest that the film will be a generic hybrid (e.g. comedy and superhero action) with a lot of intertextuality (e.g. references to Lego and Batman). This suggests that the film will offer a mix of pleasures to target a family audience.
Comments
Post a Comment